Case Study Continued
User research | Branding | Wireframes
Case Study Continued
User research | Branding | Wireframes
Case Study Continued
User research | Branding | Wireframes
Step 9: Iterate
Step 9: Iterate
Step 9: Iterate
Step 9: Iterate
Refining High Fidelity Design Details
Refining High Fidelity Design Details
Refining High Fidelity Design Details
Refining High Fidelity Design Details
After transitioning to high-fidelity designs, I conducted two more usability tests and iteratively refined features based on user feedback. Here are key highlights from this phase. Fun fact, the empty boarding card state had over 6 iterations!
After transitioning to high-fidelity designs, I conducted two more usability tests and iteratively refined features based on user feedback. Here are key highlights from this phase. Fun fact, the empty boarding card state had over 6 iterations!
After transitioning to high-fidelity designs, I conducted two more usability tests and iteratively refined features based on user feedback. Here are key highlights from this phase. Fun fact, the empty boarding card state had over 6 iterations!
After transitioning to high-fidelity designs, I conducted two more usability tests and iteratively refined features based on user feedback. Here are key highlights from this phase. Fun fact, the empty boarding card state had over 6 iterations!
Boarding Pass | Empty State
Boarding Pass | Empty State
Boarding Pass | Empty State
Boarding Pass | Empty State
Boarding Pass | Full State
Boarding Pass | Full State
Boarding Pass | Full State
Boarding Pass | Full State
Homescreen | New Trip
Homescreen | New Trip
Homescreen | New Trip
Homescreen | New Trip
”Live View” Feature | AR/VR
”Live View” Feature | AR/VR
”Live View” Feature | AR/VR
”Live View” Feature | AR/VR
Step 10: Prototype
Step 10: Prototype
Step 10: Prototype
Step 10: Prototype
Final High-Fidelity Screens
Final High-Fidelity Screens
Final High-Fidelity Screens
Departure
International
ATM
Money Exchange 24/7
Escalator
Domestic Terminal
Departure
International
Bathrooms
All genders, family help
Gate 24
Lounges
Food
Coffee
Shopping
Babycare
ATM
Search ZAG Airport
ZAG Croatia Airport
International Departure - T2
Swap
13h 12m
7 Sep, 2023
DATE
Evelyn Williams
PASSENGER
B
GROUP
Economy
CLASS
23 A
SEAT
CX 221
FLIGHT
2:40 pm
BOARDING
T2 | Gate 24
TERMINAL
ZAG
CRO, MON
03:30 pm
JFK
NYC, TUE
12:00 am
CX221
FLIGHT
G24
GATE
00 :25
TIME UNTIL BOARDING
h
m
Discover
My Flight
Line Times
Airport Map
2:15
Search ZAG Airport
Map to Gate 24
0.2 mi
Fashion Place
8 min
Open · Closes 10:00 pm
0.1 mi
Tisak
5 min · General Store
Status · Boarding Flight CF 1099
Gate 24
Lounges
Food
Coffee
Shopping
Babycare
ATM
2:15
0.15 mi
SonusArt
6 min · Electronic Store
Open · Closes 10 pm
Gate 24
Map to Gate 24
0.1 mi
Gate 24
5 min
Status · Boarding Flight CF 1099
0.2 mi
Fashion Place
8 min
Open · Closes 10:00 pm
Gate 24
Lounges
Food
Coffee
Shopping
Babycare
ATM
2:15
0.15 mi
CAFFÉ NERO
6 min · Restaurant
Open · Closes 1 am
Scanning...
2:15
Point your camera at signs and stores around you.
View Prototype
View Prototype
View Prototype
View Prototype
Experience FlySmart, the travel app of the future!
Experience FlySmart, the travel app of the future!
Experience FlySmart, the travel app of the future!
Experience FlySmart, the travel app of the future!
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
Marketing Website
Marketing Website
Marketing Website
Marketing Website
I developed a responsive marketing website to enhance visibility and drive conversions by showcasing the app's value proposition. This included engaging animations, interactions, and seamless branding integration to create a unified user experience.
I developed a responsive marketing website to enhance visibility and drive conversions by showcasing the app's value proposition. This included engaging animations, interactions, and seamless branding integration to create a unified user experience.
I developed a responsive marketing website to enhance visibility and drive conversions by showcasing the app's value proposition. This included engaging animations, interactions, and seamless branding integration to create a unified user experience.
I developed a responsive marketing website to enhance visibility and drive conversions by showcasing the app's value proposition. This included engaging animations, interactions, and seamless branding integration to create a unified user experience.
View Prototype
View Prototype
View Prototype
View Prototype
I'm working on FlySmart 2.0 to cater to diverse user needs, including disabilities, language diversity, and pet travel. Until then, explore my marketing website!
I'm working on FlySmart 2.0 to cater to diverse user needs, including disabilities, language diversity, and pet travel. Until then, explore my marketing website!
I'm working on FlySmart 2.0 to cater to diverse user needs, including disabilities, language diversity, and pet travel. Until then, explore my marketing website!
I'm working on FlySmart 2.0 to cater to diverse user needs, including disabilities, language diversity, and pet travel. Until then, explore my marketing website!
BrainStation Demo Day Presentation
BrainStation Demo Day Presentation
BrainStation Demo Day Presentation
BrainStation Demo Day Presentation
Reflection
Reflection
Reflection
Reflection
Importance of Time Constraints
Importance of Time Constraints
Importance of Time Constraints
Initially, I aimed for three completed features, but prioritizing a singular focus on the mapping tool within FlySmart allowed for a more efficient development process.
Initially, I aimed for three completed features, but prioritizing a singular focus on the mapping tool within FlySmart allowed for a more efficient development process.
Initially, I aimed for three completed features, but prioritizing a singular focus on the mapping tool within FlySmart allowed for a more efficient development process.
Target Audience Identification
Target Audience Identification
Target Audience Identification
Effective travel app design requires a specific target audience focus, even if it means not prioritizing Baby Boomers with ample resources for travel.
Effective travel app design requires a specific target audience focus, even if it means not prioritizing Baby Boomers with ample resources for travel.
Effective travel app design requires a specific target audience focus, even if it means not prioritizing Baby Boomers with ample resources for travel.
Next Steps
Next Steps
Next Steps
Next Steps
Group Travel Feature
Group Travel Feature
Group Travel Feature
Implement features that allow users to add multiple boarding passes, ideal for those traveling with friends or family.
Implement features that allow users to add multiple boarding passes, ideal for those traveling with friends or family.
Implement features that allow users to add multiple boarding passes, ideal for those traveling with friends or family.
Language Options
Language Options
Language Options
Enhance inclusivity by adding in language options to FlySmart to improve accessibility for non-English speakers.
Enhance inclusivity by adding in language options to FlySmart to improve accessibility for non-English speakers.
Enhance inclusivity by adding in language options to FlySmart to improve accessibility for non-English speakers.
Usability Testing for Edge Cases
Usability Testing for Edge Cases
Usability Testing for Edge Cases
Keep conducting usability tests and explore additional accessibility features alongside FlySmart's existing capabilities, map voice assistant and map offline download function.
Keep conducting usability tests and explore additional accessibility features alongside FlySmart's existing capabilities, map voice assistant and map offline download function.
Keep conducting usability tests and explore additional accessibility features alongside FlySmart's existing capabilities, map voice assistant and map offline download function.
A.I. Personalization
A.I. Personalization
A.I. Personalization
Consider AI for personalized user recommendations, enhancing engagement/customization.
Consider AI for personalized user recommendations, enhancing engagement/customization.
Consider AI for personalized user recommendations, enhancing engagement/customization.
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About Me
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About Me
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About Me
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MongoDB Tech Sprint
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MongoDB Tech Sprint
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